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& nbsp;? [Chinese shoes Network - Brand Dynamics] in golf star Dema (Under Armour) sponsored Jordan Sipi Si (Jordan Spieth) just a few days after the game to win the Masters, this sporting goods giant and appear in another completely different arena: the Boston Marathon. The company sponsored the star player Nicolas? ????????? (Nicholas Arciniaga) battles the full marathon, all of his pace last Monday directly update to the latest Twitter and Dema fitness tracking application Under Armour Record in. During the televised Masters, who eventually won the Si Pisi India over the Dema's logo. In contrast, the cooperation with ????????? can only be considered trivial. But it may be enough to show the long-term strategy for this sports goods giants: Track every step of the United States of recreational and amateur track and field athletes, and convince them of its new clothing Dema bring help. Today, Dema and Nike sports goods companies increasingly move closer to technology companies, their applications and digital ecosystems is no longer confined to the traditional gym and playground. Fitbit and Apple Watch popular in the era of networked fitness increasingly become a battleground: if the field to track the fitness armaments to win the war, it is possible to fully tap this huge gold mine fitness enthus cheap foamposites iasts. Dema executives on Tuesday said the company has built the world's largest digital health and fitness community, its Connected Fitness platform now has more than 130 million unique users. It has been able to achieve this success, mainly because Dema invested $ 700 million acquisition of a number of fitness applications company, which had acquired the MapMyFitness in 2013, in February this year it acquired MyFitnessPal and Endomondo. As the second-largest sporting goods company, which is the latest battleground between Dema and Nike, but the company is currently in a backward position. Nike's mobile fitness applications NikeFuel boasts a large user, and store more data. In addition, because clothing sales and brand recognition of the Nike itself are much higher than Dema, but also give them a greater advantage. Because of Dema's market capitalization is only $ 19 billion, far less than Nike's $ 86 billion, so the move is not only costly for Dema, and a huge risk. This company, based in Baltimore, has spent heavily in the acquisition of a number of application developers, and therefore had an impact on revenue and profits, and share prices setback. But the strategy behind it contains significant benefits: either Nike or Dema, as long as the user can simplify the process of tracking sports, jordans on sale mens you can buy new equipment in the next time enhance the attractiveness of their products. Dema online fitness community in January this year, more than 100 million pieces stored motion records, the company believes that it can help them to develop more comfortable running shoes and T-shirts. But sporting goods manufacturers can not only provide recommendations for the user, through an agreement with e-commerce companies Zappos signed Dema MapMyFitness application can exercise history of the user to send a reminder to inform its sports shoes should be replaced as soon as possible, and Zappos same time with the purchase link. Dema CEO Kevin? Plank (Kevin Plank) said on Tuesday, a fitness tracker to help the company with the user to establish an unprecedented link. and - similar to the "Nike Air Jordan" mode, and a lot of sports stars Dema also signed an endorsement deal, which also helped the company to achieve good results: as its largest core business, the company's apparel business has been achieve 22 consecutive quarters of more than 20% increase, and a record $ 555 million in sales recorded in the beginning of the year. But some of the company's executives still think, fitness tracking applications to promote sales may be better than celebrity endorsements. These applications can provide person Retro jordans for sale alized campaign details, and able to get involved in more of a niche sport. Moreover, because the game of celebrity endorsements is also possible poor performance or athlete to make the company suffer injuries. fitness tracker can help the company attract the rapidly growing female sports enthusiasts. 13,000 users Dema online sports community, more than 60% were female. Plank said the company's female sports activities "at least a considerable business scale with men." Although Dema has strengthened against the female population of the marketing strategy, and hired a ballet star Misty? Cowpland (Misty Copeland) and supermodel Giselle? Bundchen (Gisele Bundchen) as the spokesperson, but Kaplan g admitted that the company's in-store display female product really small, and did not take advantage of them to create the campaign. Health and Fitness is the fastest growing applications on all types of calorie counting iPhone and Android platforms, the total number of applications appetite or track record of more than 100,000 models of exercise. Dema For digital health very seriously, MapMyFitness headquarters earlier this year in Austin opened a 35,000 square feet (about 3251 square meters) of office. However, the current biggest question is: Are Americans really buy endless fitness tracking applicati jordan 3 katrina 2018 on which is beyond the company's control?. "If we can make everyone more exercise every week day, our business will be significantly improved." Senior Vice President of Networking fitness business Dema Robin? Thurston (Robin Thurston) said. (Chinese shoes Network - the most authoritative and most professional shoe News article: Waag shoes)has almost been transformed into another pair of shoes Adidas Originals ZX Flux ADV ASYM recently ushered in this new color. 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According to the 8th issue of "Daily Mirror" exclusive report, the gunman has been with the leading sporting goods manufacturer Puma AG signed a total value of 170 million pounds of sponsorship contracts. 8 years missed the championship, Champions League qualification next season in limbo, Arsenal is at a dark period in team history. Even so, the gunmen in the market still has a strong appeal. According to "The Mirror," saying, Arsenal have with Puma on shirt sponsorship agreement. This will be a refresh Premiership shirt sponsorship fee record of super single, five-year contract, with a total value of 170 million pounds, equivalent to an annual sponsorship fees over 30 million pounds. 30 million per year What is this concept? Manchester United contract signed with Nike, the annual sponsorship fee of 23.5 million pounds, Liverpool and warriors sportswear company signed sponsorship alone reach 25 million pounds annually. Now, the Red Army held the record will be replaced by Arsenal. Arsenal jersey provider is currently the United States, Nike, signed by both parties is a seven-year contract worth 55 million pounds. The contract expires in the summer next year, Nike originally have a priority right to renew, but the validity of this clause has expired. For Arsenal, Nike, 8 million pounds of annual sponsorship fee, they are not satisfied, they want to improve Nike sponsorship, the two sides failed to reach agreement. A close contact with Nike situation inside the person said, "Nike is very keen to continue to cooperate with Arsenal, but this is not based on any of the asking price." As a major competitor Nike, Adidas Arsenal wanted to seize the market, they even drew up a number shirt design, but Adidas announced last month will not participate in bidding. Liverpool Warriors sports jersey provider also intends to cooperate with Arsenal. In the end, ultra-high price Puma won the bidding war. Puma is so generous, but also their consideration. Puma and African football have close cooperation, while Arsenal has always been very popular African players. Puma believe they offer sporting goods for Arsenal, which helps to strengthen the African football Puma and deeper ties. It is understood that Arsenal will not officially announced the news temporarily collaboration with Puma. "Mirror" pointed out that this new shirt sponsorship deal will allow the firm Arsenal players available this summer ho stance. There are rumors, Wenger will be sitting on 70 million pounds this summer signings funds. If the team scores do not recover, "Professor" there is no excuse. Arsenal interested in buying rumors Florence Montenegro genius Vidic, the latter worth more than 20 million pounds, is now willing to see if Wenger him the big bucks. (Chinese shoes Network - the most authoritative and most professional Footwear News)0.jpg (56.69 KB, download times: 0) download attachment save to album 2016-5-4 upload at 16:26 Nike Sonic Flight real exposure Author: shoesDesign uploaded to 2013-11-2 09:54:23 recommended reading: 154: 0: 0: reply SNK shoes information classificationFashion luxury goods OHSU Doernbecher & times; Nike Charity Series & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2014-11-11 11:39:40 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: FLIGHTCLUB Chinese site] Print & nbsp; Close Chinese shoes Network November 11 hearing, the sports brand Nike has been committed to the development of philanthropy, such as annual and Oregon Health & amp; Science University Doernbecher Children's Hospital of the University of joint family, that is, by the brand designers and pediatric patients Participate in product development and design process, by these children determine the color of a single product, materials and design details to reflect their own stories and upbringing, and all sales are donated to Doernbecher hospitals. In this year's Doernbecher x Nike Freestyle charity series, Nike brought in accordance with the practice six pediatric patients involved, they are Alejandro Munoz, Caden Lampert, Chase Crouch, Tim Haarmann, Addie Peterson and Melissa Miller, and their Pegasus Star ideas were integrated into the Air Max Penny Limited Edition DB, Air Jordan Retro 8 DB, Stefan Janoski Max DB, Nike Free 5.0 DB, Nike Air Max Thea DB and Nike Free 5.0 DB among six shoe. In addition to these six shoes, the series will also bring T-Shirt, hoodies, sweater, pants, shorts, backpacks and hats and a series of supporting a single product, and will be held from November 23 United States designated landing Nike stores and online shops, and interested friends may wish to click here to learn more design stories. (Media Partner: Urban lover) Related news


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