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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Adidas and Nike are now two world sports brand giants, each to share a larger piece of the pie in a highly competitive market, from North America, Europe and "fight" to Asia. Years ago, the two invariably their Greater China headquarters in Shanghai; later even the flagship store, has to be done next door neighbor, were selected Huaihai Road shopping district. Synchronous compatriots seem brotherly, but it is running out of a commercial - without smoke a battle for Shanghai strategy carried out. About a year ago, the new adidas Group China headquarters in Shanghai opened. The new China headquarters is located at Shanghai ICC office building, with a total area of ??17,485 square meters, across seven floors, the space increased by more than 20% higher than the office site, become the heart of the adidas Group China region. Adidas Greater China attaches great importance to the opening of the new headquarters, that its has great strategic significance, "With our rapid development in China, the original office space stretched, we need to expand the headquarters office space cheap air jordans , thus better providing support to employees. " Adi move, Nike has not been idle. Earlier this year, Nike Group announced the Nike employees in Shanghai to build a new area of ??approximately 600,000 square feet concentrated in Greater China headquarters. Was vice president of Nike Group, general manager of the Nike Greater China, said Qi Kaige: The new headquarters will not only all Shanghai Nike Group's employees and to work with the brand concentrated in the same area and the company's office facilities and operational capacity has been improved and expanded. has experienced successive years of rapid growth period, along with rising labor costs, rising rents, transportation and other costs, as well as open up the first-line market is almost saturated, Adidas and Nike in China's development has entered a bottleneck, everyone faced with the transition to open up the task. At this juncture, Adidas and Nike invariably choose to enable the new headquarters, and still the headquarters in Shanghai, have its overall consideration, just as many years ago the Asia-Pacific headquarters in Shanghai the same. 2003, Adidas will be the three major bran jordan retro 14 white/fuchsia blast/black ches in mainland China, Hong Kong, Taiwan merged Greater China, and is headquartered in Shanghai. Adidas hopes to promote the Chinese regional markets by combining complementary strengths. While the Adidas company registered in Shanghai's back garden - Suzhou, but it was just a factory production line, while the real brain - management, but in Shanghai, "Shanghai can play the best radiation effects." Even when the 2008 Olympic Games in Beijing, as the Olympic sponsor Adidas did not give up this strategy. Bi Adi Nike's action earlier step. January 2002, Nike took Hong Kong as a subsidiary incorporated Nike Greater China headquarters in Shanghai controlled by Nike. After a lot of public relations consultancy, finishing after the discovery of such economic center of Shanghai is the focus of their organizing events. "Tennis Masters Cup, NBA preseason, Tiger? Woods to Shanghai, is a marketing opportunity." In Greater China headquarters moved to Shanghai after the market has also been given two sports brand giant huge returns. Nike's fiscal 2011 second quarter report: As of November 30, 2011, the Nike Greater China revenue of $ 482 million, an inc jordan 3 katrina 2018 rease of 20%. From the earnings perspective, Nike Greater China region pretax profit of $ 174 million, an increase of 39%, Nike global market, an increase of six highest, the North American market with an 24% increase in second place. Adidas announced first half 2012 earnings report, sales in China grew 19%. For the Asia-Pacific regional headquarters of multinational location, Roland Berger Strategy Consultants has a list of the five most important factors: close to customers and markets; favorable legal and regulatory environment; stable and favorable political environment; Good business environment; favorable tax environment. With the establishment of a free trade zone, Shanghai showing the advantages of more respect. When China to embrace the world more open attitude, more urgent world eyeing China, Shanghai is undoubtedly the world is starting to become the "economic field" another center: More and more elements and innovation resource wealth, toward Shanghai. Adidas and Nike high-level exchanges with reporters in both said that since the establishment of free trade zone, a better environment, more opportunities, but also to their developm jordans on sale online ent has brought new opportunities. Currently Adidas has built a 'road towards 2015' strategy, Nike also plans to move into new headquarters in the first quarter of 2014, new opportunities, they look forward to the new development, across a new height. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Apparel Network & nbsp; global fashion brand network.)[Chinese shoes Network - Brand Dynamics] adidas Group China today announced the official opening of a new office in Beijing, in order to further reinforce the northern market. This is the last three years Adidas unveiled in China, the third new office. Opening of the new site will not only promote the company's growing business in the northern region, also helps Adidas implementation of "the road leading to the 2015" strategy, guarantee the realization of long-term business planning. According to this strategy, Adidas will be committed to become China's leading sports brand. China is the second largest market for Adidas, the company maintained a double-digit annual growth rate in this market, where growth in the northern region is particularly sign jordans on sale mens ificant. Northern Region office under the jurisdiction of Beijing eight provinces and municipalities for the adidas business in China contributed an indelible mark. Under the guidance of "the road leading to the 2015" strategy, Adidas is focusing on low-tier cities to expand the retail business coverage. Currently, the company store across the northern region of more than 80% five or six cities. Only in 2012, Adidas in China opened nearly 800 new retail stores, of which there are 240 in northern regions. High Skyline General Manager of Greater China director of Adidas Group, said: "For Adidas, the northern region of China is an important market, but also the fastest growing area of ??the new site to enable Beijing office is the 'gateway to 2015. The latest milestone in the road 'strategy. office facilities would be enhanced and the working environment can be improved, which will help expand the scale of our business in the region, and to promote closer collaboration between internal teams to better serve our North customers in the region. " In recent years, Adidas has also focused on the creation of the subdivision in the northern region stor buy cheap jordans online es, opened in Changchun as Adidas Mini brand center, while in Harbin, opened its first outdoor home supplies stores. These stores for the local consumers with more targeted selection of products. In view of the northern region's unique climate and geographical advantages, two-thirds of the Adidas outdoor stores have opened in the area. attend the grand opening ceremony of the new office staff, government officials, the dealer customers, media reporters and company employees. Dongcheng District Business Council director Meng Zhijun said: "From the 2008 Beijing Olympic Games, the annual Beijing International Marathon, Adidas has maintained the city's economy and development of sports undertakings and work closely and we hope the new office site in the East. Enabling city will help Adidas continues to lead in China sports industry. " The new office is located at the center of Beijing Oriental Plaza, just twenty minutes away from the world's largest Adidas Brand Center Beijing Sanlitun retail stores. The new office area of ??2,292 square meters, has a first-class modern facilities, for close collaboration among employees, and provide support for air jordan 11 space jam for sale the realization of Adidas "the road leading to the 2015" strategic objectives. In order to develop "all-out effort," the corporate culture, the company has focused on expanding and upgrading office space in the past few years. In 2010, the adidas Group is enabled in the Western office in Chengdu, the regional reorganization marked a successful conclusion, last year, the company will Adidas Greater China headquarters in Shanghai office move to a larger area of ??the new site. Currently, Adidas has 2,800 employees in China, often provide opportunities for employees to participate in career development, training, corporate social responsibility and sports activities, and other fields. (Chinese shoes Network - the most authoritative and most professional Footwear News)2013, Versace (Versace) released 2013 new winter shoes, designer chose the "punk" as the theme, with plenty of leather and rivets to create a full, both friends Kefan children boots and sandals. 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